Concox Unveiled the New Logo
Since its establishment in 2003, Shenzhen Concox Information Technology Co., Ltd has been dedicated to the innovation and promotion of GPS tracker. The increasing growth across China and rapid overseas expansion has won Concox recognition widely among the end-users. Concox has been leading in the market share (over 70%) in China for ten years; up to date, users in over 120 countries and regions across the world have been benefitted from the services delivered by Concox products and solutions.
Users' demands and technology advancement have brought tremendous changes to the industry. Concox now is taking on a new role as a complete GPS tracking solution provider in the process of optimizing its business landscape and development patterns.
Concox, one of the world's leading brands that excels in GPS tracker, needs to evolve to fully represent the new roles and stakeholders’ new perceptions.
Recently, based on intensive internal and external discussions and surveys, Concox clarified its vision and mission of oversea market, redefined branding connotation and established a new set of branding strategies.
The new Concox logo is simple and intuitive. It is designed to signal the heritage but also signal the future — a newness and freshness. Moreover, the latest logo design includes a splash of color (blue and yellow) and thinner font type compare with the previous logo.
“Putting advanced technology in users’ hands to empower them to find their own perspectives”. And that is what the new logo was meant to be. It did more to return to its original meaning and bringing Concox back to its roots –optimizing the user experience through advanced technology.
Modern and classic, the final goal of Concox new logo is to be humble, yet confident.
Inheriting the previous brand equity, the new Concox logo represents a new vision of the professional GPS tracking industry. Devoted to turning leading technologies into total solutions that the clients can count on for problem solving, Concox promotes the integration of GPS Tracking solutions with managerial excellence to increase organizational efficiency.